Created the branding from the ground up in collaboration with a Creative Director, shaping the visual identity across multiple touchpoints. Led design execution, pre-press preparation, and production-ready asset delivery across all brand collateral — from large-format outdoor advertising to intimate hospitality print materials.

Executed in direct collaboration with ASICS and VRC. The project covered the full visual ecosystem of the race — from participant wristbands and race bibs through to social media assets and event signage. All event photography by @michelbmr.

Covered event branding and execution across both digital and physical touchpoints — including social media assets, posters, coffee cups, apparel graphics, and supporting printed materials used inside the pop-up space. The project created a cohesive visual system bringing together community, movement, and product through a clear, performance-oriented design language built for real-world applications.

The goal was to create a clean, high-visibility team identity that merges the collective's local pride with SAYSKY's performance-driven aesthetic — ensuring the runners stand out on the start line. A bold, race-ready piece that pairs aggressive typography with thoughtful, minimalist details.